Hong Kong Design Centre


\ B2B Digital Footprint

Hong Kong Design Centre

BODW is Asia’s flagship event on design, innovation and brands; Fashion Asia Hong Kong is part of the fashion initiative as the Asian hub for fashion trade and business development.

Goals and Results

  • Weibo and WeChat are used to broadcast the conference happening.
  • We also engage trade and business stakeholders in China to create awareness and participation, young designers from various academies participated at site.
  • Digital campaign was launched to focus for both BODW and FA focus to create awareness among target audience. Mini celebrity activities brought in 5-digit fans base from zero count.
  • Over 2.5 millions exposed and thousands responded with an above average CPM CPC rating on different channels.


  • Digital advertising campaign
  • Social media engagement
  • KOL word-of-mouth activities
  • Content management
  • Trade liaison to drive attendees
Step 1
Identify stakeholders’ digital footprint , elect social media strategy and set digital advertising campaign goals that best match the budget and timeline.
Step 2
Off and online engaging institutions to participate in event, create the desire to be part of the professional events held in Asia.
Step 3
Create content and campaign strategy for both digital and social media marketing. The work-flow needed to follow any update received during event.